1. Promotion of Customer Satisfaction (Contemporary expression of “My Ship” and based on customer-oriented product)
Our company has been building vessels in Onomnichi for 64 years since the establishment of April, 1943. It has been in the shipbuilding market for 89 long years including the history of our forerunner, “Mukaishima Dock Ltd.” (established in June, 1918). The principle of the forerunner Mukaishima Dock was to build “My Ship” faster, finer, and at a low price, and the sprit of company was to work with whole heart. This spirit was inherited to Onomichi Dockyard, where “My Ship” as a company creed was handed down through generations. This means to do (build and repair) the ship received by the owner as if it is his own with whole heart and give service promptly and at a reasonable price. This “My Ship” spirit and our major objective “Promotion of Customer Satisfaction” have something in common. This spirit of “My Ship” and “Promotion of Customer Satisfaction” were interpreted and defined as “We seek for shipbuilding from the point of view of the customers to realize the customers’ request.”

2. Establishment of Original Brand (Establishing the brand proving that Onomichi Dockyard builds the ships with high technology and quality)
We set “Promoting customer satisfaction and establishing Onomichi Dockyard brand” as our major objective as of 2006. It is important to consolidate the credibility from customers (ship owners) in order to establish the brand, and the continuation of building reliable ships is the crucial point. “Reliable Ship” requires not only high-quality but also increasing the product added value according to the time. In order to realize that, it is important to continuously improve the technology, that is our company must seek for the technology and quality improvement not only today but continuously for a brand establishment and a further development of the company. That is defined as “We make effort for technology and quality improvement to correspond to the customer expectation.”

3. Sound Management Practice
Our success of 64 years of shipbuilding history in Onomichi was based on the consistent business practice by devoted development of solely shipbuilding and sound management without any risky attempt. Probably that fact attributes Onomichi Dockyard be considered “sound, has an asset quality, and high-leveraged” by business partners, employees as well as ship owners and financial institutions. We continue to make efforts to establish a firm position in the region by steadily developing the business with sound management. The above is defined as “We challenge the company to be trusted by society and region based on the principle of sound management practice.” “The company to be trusted” also describes the reliability from society through compliance practice.

4. Contribution to Society and Region